Phoebus — the bright one.
Son of Zeus, twin of Artemis, leader of the Muses. The Greeks gave him the sun and called him beautiful: the ideal of the kouros, grace and physical perfection made divine.
He was a god of healing as much as light — bringing clarity, reason, and harmony to mortals and gods. We took his name for the company because he never asked anyone to hide from his fire. He asked them to stand in it, well.